Enlarge (credit: Discord)

Discord had long been strongly opposed to ads, but starting this week, it's giving video game makers the ability to advertise to its users. The introduction of so-called Sponsored Quests marks a notable change from the startup's previous business model, but, at least for now, it seems much less intrusive than the ads shoved into other social media platforms, especially since Discord users can disable them.

Discord first announced Sponsored Quests on March 7, with Peter Sellis, Discord's SVP of product, writing in a blog post that users would start seeing them in the "coming weeks." Sponsored Quests offer PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord.

Discord shared this image in March as an example of the new type of ads. (credit: Discord )

The goal is for video games to get exposure to more gamers, serving as a form of marketing. On Saturday, The Wall Street Journal ( WSJ ) reported that it viewed a slide from a slideshow Discord shows to game developers regarding the ads that reads: "We’ll get you in front of players. And those players will get you into their friend groups."

Enlarge / A promotional image for Sorry for Your Loss , which was a Facebook Watch original scripted series. (credit: Facebook )

Last April, Meta revealed that it would no longer support original shows, like Jada Pinkett Smith's Red Table Talk talk show, on Facebook Watch. Meta's streaming business that was once viewed as competition for the likes of YouTube and Netflix is effectively dead now; Facebook doesn't produce original series, and Facebook Watch is no longer available as a video-streaming app.

The streaming business' demise has seemed related to cost cuts at Meta that have also included layoffs. However, recently unsealed court documents in an antitrust suit against Meta [ PDF ] claim that Meta has squashed its streaming dreams in order to appease one of its biggest ad customers: Netflix.

Facebook allegedly gave Netflix creepy privileges

As spotted via Gizmodo , a letter was filed on April 14 in relation to a class-action antitrust suit that was filed by Meta customers, accusing Meta of anti-competitive practices that harm social media competition and consumers. The letter, made public Saturday, asks a court to have Reed Hastings, Netflix's founder and former CEO, respond to a subpoena for documents that plaintiffs claim are relevant to the case. The original complaint filed in December 2020 [ PDF ] doesn’t mention Netflix beyond stating that Facebook “secretly signed Whitelist and Data sharing agreements” with Netflix, along with “dozens” of other third-party app developers. The case is still ongoing.