Enlarge / This is not the brand-new Apple Watch "Pro," just the current model, so you'll have to imagine the titanium, the larger size, and the nearly $1,000 price. (credit: Apple)

Numerous Apple-watching outfits have reported that the company is working on a rugged, fitness-minded " Apple Watch Pro, " to be announced at its September 7 event . The device could be even more of an upgrade than some expect, as the latest rumor has the wider, more square-shaped "Pro" watch requiring all-new bands.

Weibo user "Uncle Pan," who has shared accurate information before on AirPods and MagSafe cases, posted Monday from Guangdong that an Apple Watch with a 47 or 48 mm screen will be offered this year. The new band will be wider, indicating a likely square design, Uncle Pan wrote. The user embedded an image from Twitter account Apple Hub, which offered a quirky rendering of the rumored Pro design and cited a price "close to $1,000."

Uncle Pan's post conflicts with Bloomberg's Mark Gurman, who reported in late July that while the Pro watch will be larger than existing Apple Watch models, it will not be squared or feature flat sides.