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      Readers reply: why are Britain’s rules around advertising alcohol and tobacco so different?

      news.movim.eu / TheGuardian · Sunday, 31 March - 13:00

    The long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical concepts

    Why is alcohol advertised openly in the UK, without pictures on the packaging highlighting the medical effects, for example, when tobacco is treated so differently? John Fisher, by email

    Send new questions to nq@theguardian.com .

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      Dementia is not a living death – I’m very much alive | Letter

      news.movim.eu / TheGuardian · Thursday, 28 March - 18:24

    Willy Gilder thinks the Alzheimer’s Society latest ad campaign is a mistake and would like to see it withdrawn

    The chief executive of the Alzheimer’s Society has sought to justify its new ad campaign, The Long Goodbye , by saying that it “tells the unvarnished truth about the devastation caused by dementia”. It isn’t a truth that I, as a person with Alzheimer’s disease, recognise. The ad shows a family mourning their mum, and saying that she died several times in advance of her actual death as she realised that she could no longer cook a family meal, or take part in social activities.

    This idea of dementia being a “living death” reinforces the most negative stereotypes of my condition, and contravenes guidance for journalists drawn up by the society itself six years ago. I share a dementia diagnosis with the star of Die Hard, Bruce Willis. I prefer to try to Live Well, or as well as I am able. It dismays me that the country’s leading dementia charity seems to want to reinforce the stigma surrounding brain disease.

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      Independent to take control of BuzzFeed and HuffPost in UK and Ireland

      news.movim.eu / TheGuardian · Thursday, 28 March - 16:17

    Media companies to combine publishing and advertising platforms to target gen Z and millennials

    The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for Gen Z and millennial audiences”, the publishers have said.

    The two media companies will combine their publishing, data and advertising platforms “to allow commercial partners to seamlessly buy across their sites”.

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      Mind the grub: comic Ed Gamble’s hotdog banned from tube ads

      news.movim.eu / TheGuardian · Wednesday, 27 March - 14:42

    Poster for sausage-themed show fell foul of Transport for London rules on promoting unhealthy food

    Some comics complain that their craft is under threat from “cancel culture”. For comedians with a sausage-themed standup tour, they might have a point, after Ed Gamble was forced to remove a picture of a hotdog from posters promoting his forthcoming show on the tube network because it breached Transport for London’s junk food advertising policy.

    The comic was pictured with the fast-food item in an advert for his show Hot Diggity Dog. When the design was sent to TfL for display on the underground, Gamble was told to alter the poster because it failed to comply with the organisation’s advertising policy on featuring foods high in fat, sugar and salt.

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      Small businesses count cost of Apple’s privacy changes

      news.movim.eu / ArsTechnica · Tuesday, 9 August, 2022 - 13:29

    Small businesses count cost of Apple’s privacy changes

    Enlarge (credit: Kentaroo Tryman | Getty Images )

    Small businesses are cutting back marketing spending due to Apple’s sweeping privacy changes that have made it harder to target new customers online, in a growing trend that has led to billions of dollars in lost revenues for platforms like Facebook.

    Apple last year began forcing app developers to get permission to track users and serve them personalized adverts on iPhones and iPads in changes that have transformed the online advertising sector.

    Many small companies which are reliant on online ads to attract new customers told the Financial Times they did not initially notice the full impact of Apple’s restrictions until recent months, when price inflation squeezed consumer demand in major markets worldwide.

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      Vizio TV buyers are becoming the product Vizio sells, not just its customers

      Samuel Axon · news.movim.eu / ArsTechnica · Wednesday, 12 May, 2021 - 22:01

    Promotional image for widescreen television set.

    Enlarge / Vizio's 65-inch 4K OLED TV. (credit: Vizio )

    Over the past several years, TV-maker Vizio has achieved a reputation among home theater enthusiasts as the company that makes TVs that provide superior picture quality relative to their cost. While the most expensive TVs from Samsung and LG beat Vizio's in quality assessment by reviewers, Vizio is widely regarded as one of the best bang-for-buck brands.

    But for consumers, those competitive prices may come with a downside: becoming subject to targeted advertising and monetized personal data collection. As reported previously on Engadget , Vizio just posted its first public earnings report, wherein it revealed that profits from the part of its business that is built around collecting and selling user data as well as targeting advertising at users totaled $38.4 million in the quarter.

    That's less than the $48.2 million of profit generated by device sales in the same quarter, but data and advertising profits grew significantly year-over-year while actual device sales grew comparatively slowly. These digital products are still nowhere close to device sales in total revenue, however; the data and ad-related business unit (dubbed Platform+) added up to only 7.2 percent of global revenue.

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      Maryland becomes first state in the nation to tax digital advertising

      Kate Cox · news.movim.eu / ArsTechnica · Friday, 12 February, 2021 - 21:58

    None of these companies are keen to hand over a slice of their revenue to Maryland.

    Enlarge / None of these companies are keen to hand over a slice of their revenue to Maryland. (credit: Malik Evren | Getty Images )

    Maryland today became the first state in the nation to impose a tax on digital advertising revenue, overriding an earlier veto from the governor and incurring the wrath of piles of Big Tech businesses that are all but guaranteed to sue.

    The bill ( PDF ) levies a state tax of up to 10 percent on the annual gross revenues of all digital advertising aimed at users inside Maryland state. Proceeds from the new tax are explicitly earmarked to go into an education fund dedicated to improving Maryland public schools.

    "Right now, they don’t contribute," the bill's primary sponsor, Sen. Bill Ferguson (D) said of the bill. "These platforms that have grown fast, and so enormously, should also have to contribute to the civic infrastructure that helped them become so successful."

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