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Can Murdoch’s Tubi repeat its US success as it launches in the UK?
news.movim.eu / TheGuardian · Friday, 5 July - 12:00
Ad-funded streamer wades into market with offering it says will appeal to those underserved by rivals
The Wes Anderson classic Moonrise Kingdom, the Channel 4 sitcom Fresh Meat, a reality TV series about adult content creators, some Bollywood hits and a handful of shark flicks: Tubi’s home screen is not short of viewing options, just like the British video-streaming market it waded into this week.
Tubi is taking on the likes of Netflix, Disney+ , ITVX and the BBC’s iPlayer with a free, ad-funded service offering 20,000 films and TV episodes, and an ambition of repeating its success in the US , where it has amassed nearly 80 million monthly users. But will it have a similar impact in the UK, where rival platforms are already well established?
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